Learning & resources
Guides, templates and videos for every stage — take them at your own pace.
Writing a problem statement that holds up
How to describe a problem in terms of who has it, how often, and what it costs them.
Mapping your riskiest assumptions
The Assumption Mapping Canvas, with a worked example.
Running your first 10 customer interviews
A practical walkthrough of recruiting, scripting and reading discovery interviews.
The Value Proposition Canvas
Match customer jobs, pains and gains to your offer.
Judging problem–solution fit
What counts as evidence, and the traps that make weak signals look strong.
Customer Insights template
Capture interview findings in a structured, reviewable form.
Revenue models for early ventures
Subscription, transaction, licensing — choosing and testing a model.
Pricing experiments you can run this week
Van Westendorp, willingness-to-pay and simple A/B pricing tests.
Commercialisation Pathway Canvas
Map the route from validated concept to market and funding.
Preparing for investment readiness
What an investment committee looks for, and how to evidence it.
Use of Funds & Milestone Plan
Turn a raise into a concrete, milestone-linked plan.